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The China Import and Export Fair (Canton Fair) held in the southern Chinese city of Guangzhou is like a miniature "global village", with merchants from all over the world moving through the spacious halls, exploring the products on display at various booths and negotiating with potential partners.
Among the thousands of trade fairs held in China each year, the Canton Fair has the longest history. Founded in 1957, eight years after the founding of the People's Republic of China, the first Canton Fair had only 13 Chinese companies participating, attracting buyers from 19 countries and regions.
In the decades since, despite the ups and downs of the global economy, the fair has consistently connected Chinese manufacturers with international buyers twice a year. The 134th Canton Fair has attracted more than 28,000 exhibitors and buyers from more than 200 countries and regions, which fully demonstrates the importance of the fair.
Behind the continued holding of the Canton Fair is the rapid growth of China's manufacturing industry and the mutual needs between Chinese and global companies.
Today, with the rise of various trade activities and the expansion of foreign trade platforms, especially the development of e-commerce, the Canton Fair is no longer the only channel for companies to obtain overseas orders. But the importance of the Canton Fair remains unchanged, having grown from a place of business to a multifunctional global trade platform.
For David Wei, sales director of Shandong JK Machinery Co., Ltd, a manufacturer of Agricultural Machinery products in North China, the fair is a place to take orders and an opportunity to communicate.
David Wei, sales director of Shandong JK Machinery Co., Ltd, has participated in the Canton Fair many times. The company is committed to bringing high-quality, cost-effective agricultural machinery from Chinese factories out of China to buyers in other countries.
"The Canton Fair is a platform with global influence," said David Wei, sales director of Shandong JK Machinery Co., Ltd. "Here, we can not only sell our products to the Worldwide market, but also connect with buyers from all over the world."